How to Ensure Your Course Will Sell Before You Create It

A little-used method to grow your business, fast

What if you wanted to create a course for your audience? Maybe you had a general idea, but we’re sure if you’d get any takers. What if there was a way to test your idea before you sunk time and money into a dud?

There is.

It’s called pre-selling. By asking people for money, before you create your product, you get the honest votes you’ll need to move forward, or start-over.

You can survey your customers all you want, but actual buying behavior is different. We buy with our emotions. Maybe it was easy for us to answer your survey, but once you ask us to buy… that’s a different story.

Instead of spending the next six months developing a training program, create the sales copy and a course outline.

Give your readers a deadline to buy — and a big discount.

Do not — I repeat — do not lie to them. Tell your audience the truth. Tell them you’ve got a new idea and it starts on X date. Tell them you won’t build the course unless there’s interest. Tell them if they want to be the first on the bus, they’ll get the whole course for 75% off (or whatever discount you wish).

Send the offer to your list.

Send a follow-up email to those who didn’t open the first offer.

If you got a reasonable closing rate, make the course. Or at least make the first module so you can launch on the date you promised.

Create the subsequent modules as you go.

If you get enough sales to make the course worthwhile, these early adopters will help make your course better. Ask them for feedback. Ask them if you need to clarify any sections.

Related posts:

me sinto um ser vago, um ser que escreve as mesmas coisas sobre os mesmos sentimentos e mesmo assim não expresso o que sinto suficientemente. os ciclos de dias e horas parecem iguais desde a sua…

GTC GoldTime Coffee sẽ tạo một dấu son lịch sử cho quốc gia khởi nghiệp : #GTC #GoldTime #Coffee Đăng ký ngay : http://login.goldtimecoffee.vn/affiliate?link=vanhosgit2010