How Voodoo Quickly Scales Hit Games

🚀 200+ Game Launches

📲 2 Billion+ Downloads

👥 300 Million+ Monthly Active Users

Voodoo is the leader in the mobile gaming market with hit games reaching the top of the charts such as Helix Jump, Snake VS Block, Paper.io, and many more.

Voodoo is working with game studios of all sizes and from all around the world to ideate, prototype, test, and improve games. Once a game hits KPIs — it is time for the UA team to show it to the world.

Voodoo’s moto to stay #1 is Publish, Optimize, Repeat. In practice, that means having to collect data from scattered sources, analyze the ROI at a granular level, come up with optimization decisions, and apply the changes on every campaign and subset in every channel. Doing so manually on a daily basis is inefficient, to say the least.

The Voodoo team is managing paid user acquisition campaigns for over 200 mobile games (and counting) across 15+ advertising channels. This eventually comes down to handling thousands of campaigns across different dashboards. Managing an ever-growing portfolio of games while maintaining a lean and efficient UA team is key to support Voodoo’s massive growth.

After gaining an in-depth understanding of Voodoo ‘s exact needs, the following mechanism was built:

With all 289 apps being managed through the Bidshake platform, Voodoo was able to automate 95% of the day-to-day manual tasks.

This helped the team reduce the time they spent on UA tasks by 50%, setting their hands free to focus on strategy, creativity, and driving growth.

— Thibault Leduc, Head of User Acquisition & Monetization, Voodoo

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