Making You Fit In with an Immigration Attorney

As an outsider in another country, you should change in a great deal of things. There’s way of life, individuals, the climate and, surprisingly, their lifestyle. Adjusting is a hard interaction…

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One Day Product

When struck by a brilliant startup idea, how can you identify what truly matters and brings value to your clients?

And, crucially, how do you pinpoint where to focus your efforts to avoid wasting your time, energy, and resources?

MVP
You might immediately think of the MVP, and rightfully so.
It’s a cool concept.
However, in practice, it often falls short.
I’ve heard countless times, “Let’s start with an MVP!… It’ll take 8 months and cost $50K”.

OK, but isn’t that time-consuming and expensive to obtain crucial answers?

Or Agile.
We follow all the right processes: Scrum, sprints, reviews, demos, retrospectives, and everything else. But here’s the catch: real users won’t get their hands on the product until 12 months later.

Prototyping?
I love it!
But to be honest, most of the time, I just click-click-click through it.
And I find myself thinking, “Wow, it looks so beautiful…. It will probably work.”

Startup Wisdom
- Startups fail because nobody needs the product. Startups fail because they run out of money.
- Indeed, you’re absolutely right. So, why not consider adding some gamification to v1? It could make the product more engaging and captivating for users.

So, what’s the problem?

We find ourselves investing significant amounts of money and time into features without a clear understanding of whether they will work or not. We lack the knowledge of what truly brings value to our customers.

I don’t want to discredit the concepts mentioned above; they are indeed great. I’m sure there are companies that diligently follow all the rules. However, in reality, we often become so involved in the process and deeply attached to our ideas, especially in the early stages, that it can steer us in the wrong direction.

Wouldn’t it be better to build a product in just one day?

Gather user feedback quickly and gain a deep understanding of what’s truly important. Discover subtle nuances and important details that might have been missed. Identify the aspects that bring real value to your users before making extensive investments.

“How would it feel to hold your product 364 days earlier?”

Build a Product in One Day

A strict 1-day limit exists to aid your focus. It’s time to strip away everything and concentrate on how you can create a version of your product within a single day.

Leave behind the pursuit of unnecessary features and complexities. Instead, prioritize the core functionalities that will provide the most value to your users. Take a step back and think about innovative ways to achieve your product’s purpose using the limited timeframe.

Break down your product into its fundamental components and ask yourself: What can be done manually instead of relying on automation? Can you leverage existing no-code tools to accelerate your progress?

You’ll throw it away, so don’t get attached. Just remove everything unnecessary:

Remember, the goal is not perfection but speed and validation. This one-day exercise will not only help you gain valuable insights into what truly matters to your users but also foster a culture of agility and adaptability within your startup.

As a result

You’ll receive rapid feedback on what truly matters.
This feedback will guide you in understanding where to focus your efforts, distinguishing the core features of your product from the additional ones.

You’ll uncover the hidden details.
By paying attention to the nuances, you’ll identify the optimal flow, necessary buttons, missing notifications, and other elements that contribute to a delightful user experience. This will provide insights into how it feels to use the product and highlight additional questions you need to address to create an exceptional offering.

Designers and developers
will gain a better understanding of what needs to be done, resulting in the creation of a great product that can be showcased in their portfolios.

Most importantly, your customers will be happy.
By focusing your time and resources on the aspects they truly value, you’ll ensure their satisfaction and create a product that meets their needs effectively.

There are two main rules.

Have you ever used a product with a terrible user experience? Perhaps when buying plane tickets or signing up for insurance? Despite the poor UX, you still used it because the core functionality was there. That’s what truly matters. The core functionality is what your product does, its main purpose.

MENTAL TRAP:
The problem with building products is that we often set the bar too high for v1. While we understand that core functionality should be at the heart, we start thinking about additional features like gamification, engaging onboarding, and nice-to-have features. While these elements have their merits, it’s crucial to first focus on defining and proving the main value.

But how can you prove that these features are the core? That leads us to the second rule.

Avoid making assumptions and instead face the reality check. Only users, through their actions, can prove what is truly important to them. It’s when they experience the “Ok, I got it. That’s cool” moment and keep coming back for more, that you know you’ve hit the mark. Understanding what drives user retention is crucial.

MENTAL TRAP:
Professionals can fall into the trap of spending months discussing and experimenting with different UX approaches, conducting research, customer development, and hypothesis testing. But how do you know if you’re on the right track? How do you know if your perception of the app is correct? Intuition and expertise are valuable, but they shouldn’t be the sole basis. It’s crucial to face reality as soon as possible.

That’s why there is a common saying that if you’re not ashamed of your product when you launch it, you’ve launched too late.

❤︎ I LOVE MY IDEA
The longer you cling to your beloved idea, the more challenging it becomes to confront the truth. Having invested an entire year in developing your product — pouring countless hours, mental energy, money, and effort into it — it’s only natural to respond defensively when someone expresses confusion, saying, ‘I don’t understand.’ Your immediate reaction may be, ‘That’s your problem. You’re simply not my target audience. My real customers will adore and use it every day.’

Let’s be honest: When faced with feedback indicating that your product isn’t working, do you immediately consider discarding it and pivoting completely? Or do you find yourself thinking, ‘Hmm, maybe refining the wording will help them grasp it better,’ or ‘Let’s run A/B tests on the subscription screen; perhaps the issue lies there,’ or even ‘I just need to provide a more detailed walkthrough; they simply don’t get it yet! Once they do, they’ll love it!’

This phase resembles a candy-bouquet period for your product, where you turn a blind eye to potential issues and hope for the best.

☁︎ TO GENERAL
While the high-level overview of your product idea provides a foundation, it’s the details that truly breathe life into it. By embracing the power of details, you refine, differentiate, and enhance your product, ultimately unlocking its hidden value. So, as you embark on your product development journey, remember to zoom in, explore the intricacies, and let the details be the cornerstone of your success.

☇ I’M AFRAID TO FAIL
The fear of failure can be paralyzing, especially as time goes on. The longer we hold onto our fear, the scarier it becomes to take action. However, it’s essential to break free from this fear and embrace the potential for growth and learning that failure brings.

While it’s natural to be protective of our ideas, it’s crucial to strike a balance between passion and openness to feedback. By embracing constructive criticism, we have an opportunity to identify areas for improvement, refine our product, and ultimately increase its chances of success. It is through this process that we can create a product that truly resonates with our target audience and delivers value.

No need for anything extravagant. The process consists of 5 preparation stages, followed by a 24-hour building phase, culminating in the joy of experiencing the first version of your product.

Formulate your product idea and determine the essential user actions that generate value. Typically, when asked the question, “What is your product about?” you would describe these key actions.

Example: Challenge app

Now, let’s break down your idea into distinct features. If there are multiple user types, we will analyze each type separately.

Example: Challenge app

User A

User B

System

It’s time to create a visual representation of your product. Start by reviewing the list of features and begin sketching them on paper/FigJam/Keynote.

You can also gather screenshots from competitor apps and create a collage to help visualize the overall concept and layout of your product. (Mobbin, Behance, Dribble)

If needed, include additional flows to have a complete view of the product and understand the user journey more comprehensively.

While visualizing, you may find missing or less important functionalities.

Example: Challenge app

Didn’t think about it

Review the features and interface of your product to determine if it can be built within a single day. Explore opportunities to simplify, utilize dummy data, remove unnecessary flows, and reuse existing functionalities.

Additionally, select the appropriate tool that you will use to develop the product within the given timeframe. And there are plenty

Example: Challenge app

Consider how you will test your product. Will you give it to your friends and observe their usage? Or perhaps run an advertising campaign? Incorporating analytics and testing it yourself can also be beneficial.

Having a plan in place beforehand is always advantageous. While we cannot predict the future, we can create a plan to shape it.

One day. You have a 24-hour timeframe to complete the task, but feel free to accomplish it even faster. Keep in mind that the focus is on functionality and gaining a good understanding of your product, rather than creating a visually stunning interface or intricate flows. It doesn’t have to be perfect, but it should be functional and operational.

Congratulations on creating the first version of your product!
The best part begins now.

As you start using your product, you’ll uncover valuable insights. Take the time to jot down these findings, regardless of their nature. Capture your feelings, note moments of revelation (Aha moments), features that evoke emotions, surprises, and even aspects that prove to be less useful. Write down everything. With this feedback in hand, you can spend weeks refining and testing your product, exploring various possibilities, or even considering a complete pivot and starting from scratch.

Example: Challenge app

The main finding — it’s me who wants to initiate the flow.

In this new perspective, I have realized that I don’t want to send challenges to my friends anymore. Rather, I want them to track whether I actually follow through on the promises I make. This revelation requires a complete overhaul of the app’s logic. Now, I will be the one creating custom challenges and inviting my friends with an enticing offer: “Do you want to earn $20 for free? Track if I successfully complete my challenge.”

Second revelation: The initial experience of losing $5 for not going to the gym was disheartening, but surprisingly, it encouraged me to recreate the same challenge. Despite losing money again, I successfully completed four consecutive days of gym workouts. Now, I find myself contemplating whether I should embark on a third challenge. However, I’ve noticed that going to the gym has become easier, especially when I’m already on a streak.

Third revelation: After losing money in previous challenges, I desire mutual compatibility, wherein if I’m penalized for not fulfilling a challenge, the other person should also be required to do something in the next challenge. This way, there is a shared sense of accountability and a more balanced dynamic in the challenge process. (I don’t want to constantly feel like the loser).

Smaller ones:

If you need support in building ODP, please contact me onedayproductclub@gmail.com

Making You Fit In with an Immigration Attorney

One Day Product

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