What is Google Search Console?

Google Search Console Was Formerly Google Webmaster Tools

You’re probably familiar with Google Webmaster Tools platform that helped assess the success of a website. Not just SEO experts, app developers, site admins, and advertising professionals, but also business owners and site designers used the tool to gauge the success of their digital marketing efforts. In May 2015, Google upgraded the GSC tool to add features so a diverse demographic of users could adopt it. The platform is carefully sorted into different labels, filters, and graphs that make it easy to use.

Google Search Console Helps You Keep Track of the Traffic on Your Website

Once you figure out how the GSC works, you’ll gain information like:

Track and Improve Your Site Performance with GSC

Practical Reasons Why You Need Google Search Console

Now that you know how GSC can help you optimize your website, let’s talk about the practical reasons why you need to use the tool.

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